Paper Trails


Pictures by Joshua Navalkar. Product Styling by Swati Sinha

Many store names like that of Saraswati Electronics gross sales and repair draw inspiration from gods and mythology.

The considered working errands isn’t often accompanied by nice anticipation, however for Pavithra Dikshit, that’s simply the case. She has uncovered a second of enjoyment throughout in any other case mundane duties – choosing up artwork provides, visiting a physician, getting a gadget repaired – when these acquainted flimsy squares of paper, layered over inky carbon sheets, are marked with inscrutably scribbled shorthands on the finish of a transaction. The graphic designer’s eye zooms in on their each element; to her, no row or column or printed emblem is unintentional or and not using a perform, and he or she sees past their old-school visible attraction. Bodily payments nonetheless play an important half within the day-to-day functioning of our cities’ small companies, even on this period of e-commerce. Forgotten passwords and different such technical pace bumps are usually not a difficulty in your native baniya — ask him for the receipt in your final pack of gum, and he’ll know precisely which one among his numerous ragged ledgers to drag it out from…


Bharat Dresswalla (A preferred place to get outfits and equipment for costume events) has, because the crown embellished on the handbill suggests, gadgets match for a king.

An artist’s go-to place for inventive necessities (the palette on the money memo hints on the identical), Himalaya Stationery Mart Shares a variety of supplies.

Trinkets come in numerous colors and native kinds at SaJ and may be combined and matched for a wide range of ensembles and events.

A recall of a time print proofs ­— each designer’s favorite a part of any undertaking ­— have been obtained at Dependable Xerox Firm.

The passbook of a neighborhood baniya (grocer) who features as a neighbourhood piggy financial institution, encouraging ladies to avoid wasting.

An order type of Ruchika Hurria in New Delhi from the place a robe was ordered and picked up.

Diamond Auto Service’s slipbook offers a useful reference of the variety of instances the automobile has been refuelled.

Delta Imaging’s receipt information particulars of the X-ray taken.

Presently working at Landor Mumbai, Pavithra Dikshit is one-third of Postcard Folks (an avenue to revive the sending out of postcards) and one-eighth of Kadak (a collective of South Asian ladies that works with graphic storytelling of various varieties). Explorations within the cross-sections of life and design, inside the Indian context, define a significant a part of her follow as a designer.



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