Audi TT and R8 futures unsure, electrification wanted

The combat for the Audi TT and R8’s survival is on inside the halls of the German model. In keeping with the model’s CEO Bram Schot, each vehicles have an unsure future because it takes a tough take a look at profitability.

Schot declared Audi will all the time have “icon vehicles,” however gave warning to the way forward for the TT and R8, in a report by the British web site Auto Categorical from the model’s annual Basic Assembly this week. Volumes and profitability are of concern at Audi and neither sports activities automobile could reduce it sooner or later.

One other government regarded on the sports activities vehicles with greener pastures forward.


2020 Audi TT RS

2020 Audi TT RS

Audi board member for technical improvement, Hans-Joachim Rothenpieler, mentioned it is his mission to persuade his colleagues that the TT should go on. If it does, it should function some kind of electrified powertrain, which might imply hybrid, plug-in hybrid, or full battery electrical propulsion. The identical scenario applies to the R8, he added.

Within the years to come back, discussions will give attention to what is going to nonetheless be wanted for internal-combustion engines and what fashions can transfer to “e-mobility” shortly. Presently, e-mobility contains hybrids and battery electrics, however it might transfer to solely battery-powered automobiles sooner or later. Neither Schot or Rothenpieler would explicitly say electrification will, in actual fact, save the TT and R8, however it’s the very best shot for each fashions to proceed into future generations.

For the R8, that activity is perhaps simpler. The sports activities automobile shares a number of the price burden with the Lamborghini Huracán, and we already know the Italian model has plans to introduce a successor to the entry-level sports activities automobile. The subsequent automobile will nonetheless function a V-10, however it is going to be a hybrid. Audi might stuff the electrified powertrain into a brand new R8 and share the prices with Lamborghini. That might make for a stable enterprise case.

2019 Audi R8

2019 Audi R8

The TT is harder to visualise in a crystal ball. It might turn into one among Audi’s extra emotional vehicles based mostly on the electrical MEB platform and ditch the internal-combustion engine. VW Group has a number of manufacturers, so a next-generation TT might additionally share prices with one among them and go along with some kind of hybrid powertrain. Audi technical chief Ulrich Hackenberg beforehand mentioned the model is “completely happy” with the TT in the intervening time and in addition underscored future work on electrified automobiles.

One factor is obvious: The e-tron GT might be one of many model’s “icons” to hold its emotional vehicles into the long run.

We cannot know the destiny of the TT or R8 for years to come back, however with out electrification, Audi can kiss two of its sports activities vehicles goodbye.

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