After 35 years with Volvo, you joined Astondoa as Gross sales Director in 2016 when the yard was celebrating its 100th anniversary. How acquainted have been you with Astondoa?
I used to be very conversant in Astondoa. I had been doing enterprise with the corporate for 25 years because it was probably the most essential prospects for Volvo Penta within the Spanish market.
What are Astondoa’s major markets and what areas have you ever centered on?
The Americas has been the principle market over the past 5 years. Within the Americas, the US is among the strategic markets for the model as a result of we have now an essential presence in Florida, whereas Mexico is one other key market in that area.
My technique throughout these first couple of years has been centered on consolidating the enlargement of the shipyard within the European markets the place it already has a presence by means of our sellers, comparable to in France, Monaco, Poland, Italy, the Adriatic space comparable to Croatia, Slovenia, Serbia and Montenegro, in addition to Germany, Benelux and Russia.
In Asia, Astondoa is current in Dubai, Lebanon and likewise in Singapore and Thailand, by means of Yachtside Asia.
Astondoa builds from 11-60m (37-197ft). Which of your yacht ranges do you assume will attraction most to Asia consumers?
We expect our Flybridge motor yachts from 44-80ft and the Century vary of luxurious yachts from 100-120ft are engaging for the Asian market.
What are your ideas on the superyacht market in Asia? Is there potential to your Metal vary and in that case, the place?
In fact. There was a speedy enhance in dwelling requirements in Asia and a brand new, rising center class that may more and more get pleasure from leisure and subsequently leisure cruising.
As ICOMIA states: ‘For the previous 30 years, most Asian economies have been rising and up to now 10 years the GDP in most international locations has elevated at a mean price of 5-10 per cent every year, far larger than these of Europe and the USA.’
Which markets in Asia do you imagine supply the best potential for Astondoa?
Proper now, Astondoa is kicking off our presence with Yachtside in Singapore and Thailand. We imagine these markets and China are the international locations with the most important potential.
Nevertheless, our technique is to consolidate our new presence available in the market in Thailand at this second and the enlargement to different markets will rely upon the outcomes we obtain there.
Yachtside Asia opened its new Thailand headquarters in Bangkok in October 2018 and has since relocated its Phuket workplace to Boat Lagoon Marina. How essential is it for Astondoa and Yachtside to have such a robust workplace presence in these two key markets in Thailand?
It’s important to have the presence of execs in the important thing markets, each the place potential shoppers work and likewise the place they vacation and may use their yachts. From the start, Yachtside has directed a whole lot of their efforts to consolidating their presence with robust workplaces in each Bangkok and Phuket.
What led to Yachtside’s appointment as Astondoa’s vendor simply over a yr in the past?
Yachtside is part of the Be In Yachts group and Astondoa has already been working with them as a vendor for France and Monaco. We worth the robust worldwide focus of this firm and likewise their expertise within the administration of yacht charters.
Yacht homeowners in Asia are very conversant in the main manufacturers from Italy, France, UK, Germany and Holland. Is there a problem in selling Astondoa, a Spanish model?
Astondoa has been engaged in a means of internationalisation and renovation since 2016, when it celebrated its centenary. It was the correct time for the corporate to vary and evolve.
The Century vary represents this evolution, sustaining Astondoa’s distinctive options whereas daring to incorporate extra trendy traces, state-of-the-art expertise and useful parts.
This evolution is supported by the promotion of our social media technique, a larger presence in worldwide boat reveals, and far more.
Astondoa is Spain’s main luxurious yacht builder, however why are there no more international manufacturers from Spain, contemplating the nation’s wealthy crusing historical past and superb shoreline and surroundings?
The final disaster affected a number of shipyards in Spain that have been compelled to shut. Additionally, the nautical market in Spain is made up largely by boats of small size. About 90 per cent of the yachts are boats of as much as 8m (26ft).
Why do you assume Astondoa yachts can be profitable in Asia and what options ought to homeowners in Asia look out for?
Heritage, high quality, bespoke design – and greater than 100 years of constructing luxurious yachts.